About me



Art director senior, Web strategist e responsive designer

I help companies manage their brands online. I study and develop solutions for different kind of digital device trying to balance user needs and business goals. I live the web every day developing for my clients the best solutions the web can offers. I analyze, create, design and develop interactive experiences.
Activity:
- Web art director for several italian companies
- I develop and design accurate graphical template focusing on UX, accessibility and innovation
- I work on digital identity, web style guide e web brand strategy

Since 2001 I help companies manage their brands online. I study and develop solutions for different kind of digital device trying to balance user needs and business goals. I live the web every day developing for my clients the best solutions the web can offers. I analyze, create, design and develop interactive experiences.
Over the years I have gained various business and freelance experiences that have brought me to evolve my profile from a classic web designer to an art director and web strategist.

For my clients I realize sophisticated web solutions as showcase sites, portals or e-commerce, but I also suggest the best technology and communication choice in relation to the objectives.
Goals are one of the parameters that I take into account in my evaluations. Very important is the budget of course, but also the skills in the customer's home and the human resources assigned to the activities.
My work goes beyond the simple realization and creative direction, I suggest to the client the strategy for its presence on the web through alternatives solution such as corporate /private blog, pages on social networks, targeted newsletters and other web marketing activities.
For my clients I evaluate the best teams and professionals on the basis of a specific development needs, as well as the choice of platform Cms to be taken.

I manage special and interesting start-up project.
VAT NUMBER 02198160745

Skills
Digital discovering, Analisi e requisiti, Corporate branding, Web design, UX design, Style guide, Pixel perfect, Html5 / Css, Responsive design, Social & Blog, Team leader